COMPETITION
HOW Design
Awards
WHO ARE THEY?
HOW began
with print magazine in 1985 then includes award- winning design magazine.
Currently, it is the host of products and events including design books, design
competition and more.
COMPETITION CATEGORY
HOW
Promotion and Marketing Design Awards
REQUIREMENT
Each
participant may submit up to 5 files per entry (5MB per file).
The file
format for video include: .mov, .avi, .mp4 or wma.
Submission
should include physical samples and digital images and credit all persons
involved in the artifact with description of the objective in 100 words
includes entry form.
DEADLINE
October
2015.
JUDGES
Joel Kreutzer
Archrival’s
head of design
Kate Hilliard
Siegel+Gale
creative director
Ty Mattson
Mattson
Creative’s Principal
PAST WINNER
CLIENT WORK
STUDENT MERIT
OUTSTANDING ACHIEVEMENT
WHY CHOOSE THIS COMPETITION?
I’m
interested in promoting a product by using my artistic style. While
brainstorming on art direction, I did some research on other industry creative
contest, such as food industry, design industry and fashion industry to explore
what kind of promoting I can propose for this project. Then, I found this
Nando’s Art Initiative program that attracts me. It was about making an art piece on
self-creativity and without limitation on using the brand or anything about
Nando’s or not. Unfortunately, they only need a 2D hanging display form not a
video or others. Then, I have an idea on the spicy sauce in Nando’s, PERI- PERI
sauces. They have different kinds of spiciness level from non-spicy to extra
hot sauce. For my experiences in Nando’s , they have an interesting perception
by classify their customer according to the PERI- PERI sauce they prefer.
HOW DOES IT RELATE WITH MY AMBITIONS?
This project
will be a motion graphic video about human’s personality/ behavior versus
spiciness of food they prefer. The media choice of motion graphic is related
with my ambition because I hope to involve in digital advertising industry
where I can produce graphics and learn more programming skills at the same
time.
CONCEPT
The concept
of this project is the level of spiciness versus human’s behavior. Based on my
research, I found that different kind of people could handle different level of
spiciness and flavors. Most of the hot tempered people preferred to take high
level of spicy food while the decent people preferred non-spicy or low level of
spiciness.
PROVE OF REASONING
The Star
Online says spicy food can trigger human’s aggression. The higher temperatures
can cause aggressive behavior to increase. Dr. Gurdial Singh Sandhu says, “hot
and spicy foods and high consumption of sodium chloride, acid and mucous-
forming foods leads one to become hot- tempered and aggressive”. A chinese
tradisional medicine specialist and health, Dr Ellycia Tan Pin Ting says, “We
are what we eat. Hot and spicy food can make a person aggressive, hyperactive,
hot-tempered and agitated”.
SOFTWARE
ARTSTYLE
|
Ilustration
+ Isometric + 2D
