Moodboard

These are the fonts and artstyle that I'm applying into my artefact. Blocky fonts and isometric graphics with sharp colors like red and green to bring the spicy and hot of chilli.

Script

Spicy food can be found everywhere and its popularity is growing rapidly.

In Malaysia, we have spicy burger, curry laksa, nasi lemak and spices.

In 2009, 46% consumers said that, spicy food are appealing and the rates are getting higher year after year. 

More consumers are going into spicy food.

What is the difference between men who eat spicy food and men who don’t?

Scientist proved that, men who take spicy food are manlier and have high level of testosterone which causes the increase of muscles, deepen of voice, growing of beard and hairs at funny places.

Men with beard and muscles look better and attractive.

So, Be A Man, Eat Spicy. Go to Nando’s.

Storyboard

This is my storyboard for the artifact. I used to do simple/ rough sketches and do the graphic on digital because I can edit it on the spot and see the real graphic

Inspiration

This video inspired me to produce this artwork because of the fact and the content is interesting yet related with my topic.

Source(s)

YouTube, (2015). Are Spicy Food Lovers More Manly?. [online] Available at: https://www.youtube.com/watch?v=ijwnZuJiP6g [Accessed 7 Jul. 2015].

Idea

I’ve selected the motion graphic competition and related with Nando’s competition because at first I’m interested in the Nando’s competition but the terms are not related with my subject, the competition wants a 2D panel not an interactive artwork. Therefore, I decided to join HOW marketing and promoting competition with open topic. I choose to apply Nando’s into my artefact in related with spiciness and man.